Uh-oh. For all his animosity towards his BBC early morning rivals, it seems that Piers Morgan’s Good Morning Britain colleagues cannot resist watching a bit of the Beeb.
The GMB presenter posted a picture on Twitter of one of his colleagues backstage clearly showing her dedication to Piers by drawing his face on her arm.
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Yet it seemed they may not be as loyal as thought, as surprisingly Piers’ face wasn’t the most unexpected thing in the picture.
The TV screen in the background clearly showed that the GMB team had the BBC News channel on live – something longtime rival Dan Walker couldn’t resist a pop at.
“Glad to see you’re watching the BBC… like everyone else. Morning,” the BBC Breakfast presenter tweeted.
Clearly busted and cornered, Piers replied in the only way he could (by hitting back), writing: “We have it on like background music in a spa – so I can get a last minute bit of extra kip before we go on air.”
Sure, Piers. Sure.
It’s worth noting that the picture was taken a few minutes before 6am, when both BBC Breakfast and Good Morning Britain begin.
Piers and Dan’s feud dates back ages, and most recently ignited on Twitter as they sparred over a list of the most talked about TV shows.
Good Morning Britain airs weekdays from 6am on ITV, while BBC Breakfast airs from 6am on BBC One.