WhoTube? Virtually unknown US vlogger and his 8,000 screaming fans bring Birmingham city centre to a shock standstill with extra police drafted in amid crush fears as he opens cosmetics store
- Birmingham’s Bullring shopping centre reached full capacity with frenzied fans
- American vlogger James Charles made a 30-second appearance to open store
- City ground to a halt and motorists had to ditch cars as teens flocked to centre
Vlogger James Charles made a 30-second appearance inside Birmingham’s Bullring shopping centre causing chaos as screaming fans blocked the floors.
Motorists were forced to ditch their cars and the city was gridlocked for hours as frenzied teenagers rushed to see the Instagram personality.
Worried bosses were even forced to call in extra police and turn off the escalators over fears fans would be crushed as the centre reached full capacity.
Thousands of teenagers flocked to the Bullring shopping centre in Birmingham to catch a glimpse of American blogger James Charles
And shoppers were forced to abandon their trips while the city’s bus system was brought to a standstill up as thousands queued to meet the makeup guru.
The 19-year-old was in the city to cut the ribbon for the grand opening of Morphe Cosmetics, previously only available in London.
Mr Charles rose to fame online doing makeup tutorials in 2015 and has since gathered a following of 12 million YouTube subscribers and 13 million Instagram followers.
This is his first time in the UK, and he only plans to make the one public appearance to open Morphe at the Bullring.
Mr Charles said: ‘I’m so beyond excited to be travelling to the UK for my first time ever.
‘It’s going to be such an amazing time and let’s make this meet and greet the biggest we’ve ever done.’
The Instagram personality made a 30-second appearance inside Birmingham’s Bullring shopping centre – which sent a packed crowd into screaming overdrive
The 19-year-old was in the city to cut the ribbon for the grand opening of Morphe Cosmetics, previously only available in London
Doors to the shopping centre opened at 7am, and by mid-morning the first floor was blocked by the crowd
Mr Charles rose to fame online doing makeup tutorials in 2015 and has since gathered a following of 12 million YouTube subscribers and 13 million Instagram followers
The make-up artist also met 250 fans who were randomly selected through a ballot.
Who is James Charles?
James Charles is a 19-year-old male beauty blogger from New York, USA.
He started doing make-up tutorials in 2015 but rose to prominence in October 2016 when he became the first ever male face of beauty brand Cover Girl.
His social media following grew further after doing a Halloween make-up video with Kylie Jenner.
He has 25million views on YouTube and millions of followers on Twitter and Instagram, where he describes himself as ‘a 19 year old kid with a few blending brushes’.
‘But there are so many kids here you can barely see a thing, he’s very clever only doing one event and attracting this kind of crowd.
‘I think this is what they call hysteria.’
James Pattison, 18, went to the Bullring with girlfriend Amy in the hope of getting a glimpse of Charles.
James said: ‘Loads of the girls from our school are obsessed with him, she watches all his YouTube videos.
‘We didn’t think it would be this busy but it’s absolutely crazy.
‘We were here early and there was only like four security guards I don’t how they thought they could cope.’
Mr Charles announced his arrival in the UK with a social media post in front of a red London telephone box.
Bullring and West Midlands Police have not not responded to requests for a comment regarding the number of police officers who were present at the event.
The make-up artist also met 250 fans who were randomly selected through a ballot